Anil Chaturvedi a seasoned banker with over 40 years of extremely skilled and insightful banking expertise encourages investment in India with smart pricing and branding that is a skill set that is truly lacking in the Indian business culture. In fact, in India, businesses are catering more to discounting and cheap or low priced retail strategies that make it difficult to fully reap the highest rates of return on investment in their product and service sales. Great leadership and guidance are needed to continue the advancement of the retail and e-commerce consumer corporate guidelines for selling within the Indian culture. Anil Chaturvedi has a tremendous background in Indian culture and global financial banking from various career opportunities he has experienced over the last 40 years as a banker. His perspectives have been developed from various positions including his current position at Hinduja Bank where he serves as Managing Director in this global bank headquartered in Geneva Switzerland. Anil Chaturvedi serves Hinduja Bank by providing banking insight and perspective on mergers and acquisitions and sale and restructuring of distressed assets across geographical borders including Europe, Asia, India, and the US. Anil also provides capital raising for institutional investors and international organizations and credit syndication for the Hinduja Bank located in Geneva, Switzerland. Anil Chaturvedi has a strong perspective and insight on the Indian consumer dynamics as a resident specialist from his background and upbringing in the Indian culture. The India population is seeking opportunities to purchase goods from a global perspective which is creating opportunities for great profits in those corporations that are able to penetrate the cultural dynamics. Anil Chaturvedi was educated at Delhi University in 1973 where he graduated with a Bachelor of Economics and Arts. He also attended FMS Delhi University where he received his Masters of Business Administration and Financial Management Degree. Anil Chaturvedi has continued over the years to provide strategic intellectual and analytical guidance and perspective for some of the most successful banks and financial institutions on the planet with a high degree of intellectual understanding and perspective on the Indian financial market and culture. As a result, Anil Chaturvedi is continuing to encourage Indian investment with smart pricing and branding that can be leveraged to reap profits and tremendous success within the business market of India.