Randy Ray and Wendy Lewis built their career as a health-and-beauty power couple over the course of decades. The couple had founded dozens of the top businesses in the direct-marketing, health and beauty industries, growing them from scratch into dominant enterprises and sharpening their entrepreneurial claws in the process. Both Ray and Lewis had a deep passion for what they did, and it readily showed in the pride they took and the skill they deployed in their work.
When Ray and Lewis finally decided to retire in 2009, they believed that they could walk away from the business that they loved so much. For those who knew the couple well, it may not have been surprising, then, that they only made it a couple of weeks before quickly deciding to retire from retirement. Ray and Lewis, beset by boredom, started selling a few beauty products out of the couple’s sprawling Florida mansion. Before long, they were each spending in excess of 50 hours per week on their fledgling company. They called it Jeunesse Global.
Now, nine years later, Jeunesse Global is rapidly becoming one of the most important direct marketers of health and beauty products in the world today. The company has been phenomenally adept at finding unmet market gaps that the big names in health and beauty have neglected, then filling those gaps with some of the most effective and innovative products that the world has ever seen.
One such product is the company’s Nevo energy drink. Unlike most of its competitors, Nevo is made from all-natural ingredients. This gives the energy drink a flavor more akin to freshly squeezed tropical fruit juice than the chemical-infused metallic taste that so many energy drinks yield. But Nevo doesn’t sacrifice any of its punch at the all-natural altar. On the contrary, the energy drink delivers a clean, smooth energy boost that often feels more like the natural high one might get from exercise than the jittery angst one gets from a pure caffeine jolt.
Nevo is a drink that strongly appeals to the health conscious. With its all-natural ingredients and great taste, Nevo is tough competition.